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"Stars of 'Mad, Mad, Mad, Mad
World,' which opens tonight at the Villa Cinerama Theater, teeter
precariously on a fire escape as money falls to the ground."
Deseret News, 19 February 1964, page B3
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'Mad World' Features New Cinerama Process
Deseret News, 19 February 1964, page B3
A new Cinerama process will be introduced with the Mountain West premiere
of "Mad, Mad, Mad, Mad World" tonight at the Villa Theater.
The process features the Cinerama effect without the center lines that
have been a stumbling block to the development of Cinerama since the beginning.
This progress is made by projecting the image on the Cinerama screen through
one machine rather than three.
"Mad . . . World" has the kinds of sequence that benefit from
Cinerama and are shown to best advantage by the one-machine projector.
Most of the scenes require the giant screen for most effective presentation.
Great expanses of country figure in many of the scenes.
"Mad . . . World" premieres at 8:30 tonight as a benefit for
the Utah Heart Fund campaign, with Thiokol of Utah assisting in sponsorship.
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