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SIDNEY NEWMAN
... in S.L. for premiere
Deseret News, 30 July 1958, page B1
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BENEFIT BARGAIN - Joe Fisher, left,
and Walter O. Peterson of the Sugar House Lions Club sells tickets
for "South Pacific" benefit premiere to pert Jeviene Jacobson.
Deseret News, 30 July 1958, page B1
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Premiere Performance
Seats Still Available for 'South Pacific' Benefit
Deseret News, 30 July 1958, page B1
Only a few choice seats are still available for the benefit premiere of
"South Pacific" at the Villa Theater Thursday at 8:30 p.m.
Donation tickets, which are tax deductible, are priced at $10, $7 and
$3, with all proceeds going to the Salt Lake County Assn. for Retarted
Children.
The box office will be open at the Uptown Theater from 10 a.m. to 5:30
p.m. Thursday and at the Villa Theater Wednesday and Thursday evenings.
Arriving in Salt Lake City Wednesday noon for personal appearances was
Patricia Owens, motion picture star. Sidney Newman, advertising director
for Magna Theater Corp., which is donating the film for the premiere,
also arrived this week from New York City.
Miss Owens and Mr. Newman are making several radio and television appearances
and also visited the Fairmont Park Training School Wednesday afternoon.
The school will be beneficiary of money donated to the premiere.
Mr. Newman said that the Villa installation represents the only TODD-AO
process in the area. Closest other TODD-AO equipment is in Denver. He
also said that the number of theaters selected for showing "South
Pacific" is being limited by the producers to assure "that it
will be seen as it was intended, in 70 mm. film on the largest screen
possible.
It will not be reduced to the conventional 35 mm. size for at least 18
months, he said, which means that the Villa Theater is the only place
in the Mountain West where it may be seen.
In 40 openings since March, "South Pacific" had grossed more
than $4 million by the last of June, Mr. Newman said, which means it "is
on its way to becoming one of the top moneymakers among current movies.
Not only is it a money-maker, but it has won plaudits from filmgoers,
many of whom have seen it three and four times."
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