Movie Palace Opens Friday
Deseret News, 22 December 1949, page 28
The Salt Lake Valley's newest theater, costing $350,000,
opens Friday with a permier in this area of "Prince
It is the Villa theater, 3092 Highland dr., completed after
more than a year of construction activity.
Modernistic in design but "gentle" in its kindness
to the eye and limb, the plush movie house is the result
of joint efforts of Joseph L. Lawrence, president, and D.
K. Edwards, vice president and general manager, Joseph L.
It will be the eight house in that growing system of theaters
in Salt Lake City, Murray and Provo.
The parking problem is solved with a 2 1/2-acre paved area
to the rear of the theater containing space for 700 cars.
Water from a 200-foot-deep well supplies liquid both for
air conditioning in summer and for steam heat in the winter
Matched carpeting, striking color combinations and vast
murals are all features of the luxurious theater.
A. B. Paulson is the architect while Carl Fors Construction
Co. directed the activities in erection of the movie house.